Vancouver, BC — Centrifuge Media Lab, a Vancouver-based bio-communications firm, is pleased to announce that it is partnering with the Spring for Kids Foundation to compete for $100,000 in the 2011 Pepsi Refresh Challenge.

"Spring for Kids is an outstanding organization that positively impacts the lives of children with craniofacial disorders. Centrifuge is proud to be involved in this campaign and we believe that if we lead with energy, positivity and consistency, we can win," said Tiffany Chiu, principal at Centrifuge Media Lab.

To win Pepsi’s $100,000 grant, Spring for Kids needs the most online vote. The grant would be used to fund educational initiatives and dental treatment for financially disadvantaged patients with facial anomalies.   These patients have significant and complex health issues that can make the most basic activities, such as speaking, eating and breathing extremely challenging. While these conditions can be successfully treated, some of the procedures are not covered under the Canadian health care system.

"Centrifuge has been instrumental in making this campaign a reality," said Dr. Angelina Loo, president of Spring for Kids. "They approached us with the concept, developed the strategy and are implementing the campaign."

Voting starts today March 1 and closes on April 30, 2011. Any legal Canadian resident over the age of 13 years is eligible to vote. To learn how to vote for Spring for Kids, visit www.springforkidsbc.com.

About Centrifuge Media Lab

Centrifuge Media Lab is a strategic communications company specializing in the fields of health, medicine, and science. By leveraging all of today’s technologies, from interactive websites and social media, to 3D modeling and animation, Centrifuge translates your science into content that stimulates, educates and catalyzes change.

About Spring for Kids

Spring for Kids is a Canadian organization that supports children with cleft and craniofacial disorders by providing funding for education, research, surgical missions and the continued care of patients and their families. Spring for Kids was founded in 2010 by Dr. Angelina Loo, who is an orthodontist, member of the BC Children’s Hospital Cleft Palate Team and an Assistant Clinical Professor in Dentistry at UBC. To learn more about Spring for Kids, please visit www.springforkidsbc.com.

Media Contact

Ms. Tiffany Chiu
Centrifuge Media Lab
604.880.1870
tiffany@centrifugemedialab.com