Vancouver, BC — Spring for Kids and Centrifuge Media Lab are one step closer to winning $100,000 in the Pepsi Refresh Project. After launching an ambitious public support campaign led by Dr. Angie Loo, supporters from across Canada have voted the group into first place.

“The best part about this fund-raiser is that we’re not asking for money: we’re just asking for 30 seconds of your time,” said Dr. Loo, President of the Spring for Kids Foundation. “I’m so proud of how our community has rallied to show their support for these kids. Each vote counts and they’re voting for us once a day, every day.”

To win Pepsi’s $100,000 grant, Spring for Kids needs the most online vote. If they win, the grant would be used to fund educational initiatives and dental treatment for financially disadvantaged children with facial anomalies.   These children have significant and complex health issues that can make the most basic activities, such as speaking, eating and breathing extremely challenging. While these conditions can be successfully treated, some of the procedures are not covered under the Canadian health care system.

Spring for Kids' campaign is being supported by more than 8 orthodontic clinics from around the province. Not only are these practitioners voting every day, they have set up voting stations in their clinics and are encouraging their patients to vote. To make it easy and fun to vote, they also send out daily emails, have weekly draws for movies tickets and will have a grand prize draw for an iPad 2.

Voting started on March 1 and closes on April 30, 2011. Any legal Canadian resident over the age of 13 years is eligible to vote. To learn how to vote for Spring for Kids, visit www.springforkidsbc.com.

About Centrifuge Media Lab

Centrifuge Media Lab is a strategic communications company specializing in the fields of health, medicine, and science. By leveraging all of today’s technologies, from interactive websites and social media, to 3D modeling and animation, Centrifuge translates your science into content that stimulates, educates and catalyzes change.

About Spring for Kids & the Pepsi Refresh Project

Spring for Kids is a Canadian organization that supports children with cleft and craniofacial disorders by providing funding for education, research, surgical missions and the continued care of patients and their families. Spring for Kids was founded in 2010 by Dr. Angelina Loo, who is an orthodontist, member of the BC Children’s Hospital Cleft Palate Team and an Assistant Clinical Professor in Dentistry at UBC.

Spring for Kids is currently competing against more than 80 ideas for a $100,000 grant in the Pepsi Refresh Project. The campaign is being actively supported by orthodontic clinics around the province, including:

  • Vancouver: Dr. Angelina Loo & Dr. Edwin Yen
  • Courtenay: Dr. Paul Helpard
  • Coquitlam: Dr. Linda Taylor
  • North Vancouver: Dr. Paul Pocock, Dr. Tom Moonen & Dr. Jordan Millar
  • Prince George: Dr. Robert Elliott & Dr. Francine Lo
  • Richmond: Dr. Bernard Lim & Dr. Robin Jackson
  • White Rock: Dr. Dorothy Sonya, Dr. Bo Hoglund & Dr. Jay Nagamatsu

To learn more about Spring for Kids, please visit www.springforkidsbc.com.

Media Contact

Ms. Tiffany Chiu
Centrifuge Media Lab
604.880.1870
tiffany@centrifugemedialab.com